منابع مشابه
Mobile Agents for Digital Signage
This paper presents an agent-based framework for building and operating context-aware multimedia content on digital signage in public/private spaces. It enables active and multimedia content to be composed from mobile agents, which can travel from computer to computer and provide multimedia content for advertising or user-assistant services to users. The framework automatically deploys their ag...
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In this paper we explain how the content of traditional and digital signs heavily depends on the context in which the sign is seen. This is followed by a comparison of the properties of traditional and digital signs, in which we show that digital signs enable us to exploit many proporties that signs have, in particular context adaptivity and indexicality.
متن کاملLowering Operating Cost for Digital Signage
Managing a digital signage infrastructure and distributing content on a per-screen basis is not a trivial task. Then, imagine expanding to more than 4,200 screens in over 1,600 stores located throughout Spain. This was the “New Image” project plan, implemented by Vodafone España, S.A.U., a subsidiary of Vodafone Group Plc – one of the world’s leading mobile telecommunications companies. A key c...
متن کاملAdaptive Advertisement Recommender Systems for Digital Signage
With the incorporation of new technologies, digital signages can adopt their content in real time to the audience demographic and temporal features. This research proposes an adaptive advertisement recommender system for digital signage. Our objective is to create a quantitative method for targeted advertising. After analyzing digital signage advertisement viewing data collected over the course...
متن کاملFace Re-Identification for Digital Signage Applications
The estimation of soft biometric features related to a person standing in front an advertising screen plays a key role in digital signage applications. Information such as gender, age, and emotions of the user can help to trigger dedicated advertising campaigns to the target user as well as it can be useful to measure the type of audience attending a store. Among the technologies useful to moni...
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ژورنال
عنوان ژورنال: The Journal of The Institute of Image Information and Television Engineers
سال: 2011
ISSN: 1342-6907,1881-6908
DOI: 10.3169/itej.65.125